Good to great : why some companies make the leap and others don't

Built to Last was a phenomenal success: It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schoolsCollins and Porras will emerge as the gurus to watch over the next decade. The Director. Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. --This text refers to the Hardcover edition.